Using google analytics for your veterinary practice

If you're not comfortable with google analytics (and it can be rather confusing at the best of times), the good news is that you can get simplified information about your practice website's popular search terms from your Google My Business Insights page.

There, you'll be able to see which search queries are leading people to your Google My Business profile.

This is not only generally helpful information but it's a key step in informing your website SEO strategy, and outlining keywords for any paid Google Adwords promotions you want to do.